Sales Engineer - Lab Automation (m/f/d)

Overview

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Sales Manager

Key responsibilities

• Identifying and developing new business opportunities and market segments.
• Managing the entire sales process, from lead generation to successful deal closure.
• Creating tailored proposals and persuasive presentations to communicate ABB’s value proposition.
• Building and maintaining long-term relationships with customers, and partners.
• University degree in Mechatronics, Electrical Engineering, Industrial Engineering, Mechanical Engineering, or a similar field of study– alternatively, a completed technical apprenticeship or a state-certified technician qualification, each combined with relevant professional experience, is also welcome.
• Minimum 5 years of sales experience in industrial automation, robotics, or technical solution sales.
• Proven experience in consultative selling
• Knowledge of the markets Science & Healthcare, hospital environments or other sectors where human work can potentially be complemented by robots is an advantage.
• Strong understanding of value propositions for different customer types
• Excellent communication, presentation, and negotiation skills in both German and English.
• Self-driven and able to work strategically and independently, while fostering collaboration across teams.
• Willingness to travel within Germany (60 - 70%)

In this role, you will be responsible for driving sales for ABB’ Business Line Service Robotics. You will manage the complete sales cycle from identifying opportunities and building customer relationships to closing deals, with a focus on delivering turnkey robotic solutions for applications and development of partner network and Ecosystem partners in areas such as Life Science & Healthcare laboratories (non-regulated market), hospital environments, Food Services, and Retail.

The work model for the role is: onsite / remote / hybrid. #LI-Onsite / #LI-Remote / #LI-Hybrid

This role contributes to the Robotics & Discrete Automation Business Area in Germany. Main stakeholders are customers, Industries front-end sales organization, inside sales teams, project managers and engineering.

You will be mainly accountable for:

You will join a collaborative and motivated team, where you will have the opportunity to work on innovative projects with high growth potential.

Qualifications for the role