Marketing Operations Manager

Overview

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

This role is based in our Menara Skymind Penang office.

The Marketing Operations Manager plays a crucial role in optimizing marketing processes, managing technology platforms, and executing email marketing campaigns across ICP. This role focuses on operational excellence, system management, and bringing marketing operations best practices to the team.

Key Responsibilities

• Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution
• Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights
• Manage marketing tech stack integration and data flow between systems
• Maintain data hygiene, lead routing rules, and campaign tracking mechanisms
• Ensure compliance with data privacy regulations and marketing best practices
• Develop and manage audience segmentation strategies to ensure targeted, personalized messaging
• Create and optimize nurture campaigns aligned to firm priorities for lead generation
• Implement A/B testing frameworks to continuously improve email performance metrics (open rates, click-through rates, conversions)
• Develop event follow-up email sequences and tracking to ensure timely engagement with qualified leads
• Maintain email templates, landing pages, and forms within the marketing tech stack
• Proactively research and stay current on marketing operations trends, technology innovations, and industry best practices
• Monitor market developments in marketing automation, email marketing, and campaign management
• Bring recommendations for process improvements and new capabilities internally
• Take initiative to learn new features and optimize existing tools within the marketing tech stack
• Identify opportunities to enhance operational efficiency based on market insights and performance data
• Track and report on campaign performance metrics and operational KPIs
• Provide insights and recommendations based on data analysis
• Support measurement frameworks to track marketing-driven pipeline and revenue impact
• Generate regular reports on marketing activities for stakeholders
• Collaborate with sales teams and regional marketing managers to align marketing operations with business goals
• Bachelor's degree in Marketing, Business Administration, or related field
• 2-4 years of experience in email marketing, digital marketing or marketing automation roles
• Proven track record in campaign management and audience segmentation
• Strong understanding of marketing automation platforms and CRM systems
• Familiarity with digital marketing best practices and measurement
• Data-driven mindset with experience analyzing campaign performance and operational metrics
• Strong attention to detail and ability to manage multiple projects simultaneously
• Self-starter who takes initiative to research industry trends and best practices independently

Marketing Operations & Technology Management:

Email Marketing & Campaign Execution:

Research & Continuous Improvement:

Performance Measurement & Reporting:

Desire