Marketing Transformation Specialist

Overview

• Shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working
• Combine human ingenuity with technology to make change happen in practice, supporting our client businesses to navigate and thrive through times of change
• Apply Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value.
• Support our clients to address today’s financial reality: optimising marketing investments, and identifying opportunity to fuel growth, using proprietary analytics tools and benchmarks.
• Accelerate your learning and development by working at the cutting edge of marketing and consulting
• Lead project workstreams, develop solutions, manage client communications and support business development initiatives.
• Engage with marketing leadership teams to explore their vision and purpose for the function in driving business objectives and strategies
• Develop project content to deliver solutions that exceed client expectations and drive real marketing re-invention
• Advise marketing leadership on how Generative AI and marketing tech platforms can strategically transform their function across people, processes and technology.
• Support business development activities including proposal development and delivery
• Build strong and trusted client relationships – building our business with existing clients and winning new clients
• Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes to drive organisational growth and performance improvement in teams to deliver tangible results
• Partner with other capability areas across Accenture to deliver end-to-end business transformation
• Assess organisation capability gaps in areas such as: Data and Analytics, Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Omnichannel campaign management
• Build strong internal networks and relationships, supporting our continued business growth agenda and contributing to our team spirit and unique company culture
• Proven marketing experience in a blue-chip client role, marketing consultancy or agency
• Experience in designing and leading the delivery of complex projects including product innovation and marketing campaign development and delivery within a multi-national organisation
• Worked across a breadth of marketing disciplines including insight, strategy and planning, innovation, customer experience, e-commerce and GenAI
• A practical understanding of Generative AI and agentic technologies and their transformative impact on marketing
• The ability to make the complex simple; you can cut through the hype surrounding emerging technology to guide clients towards real-world, valuable solutions.
• Strong conceptual and analytical thinking skills with excellent attention to detail
• Excellent inter-personal skills and the ability to influence, collaborate, partner and build relationships
• A natural curiosi

Accelerate your career in a dynamic and innovative digital marketing agency that’s redefining how organisations connect with stakeholders and deliver value.

Join Accenture Song , a fast-growing division dedicated to crafting transformative digital experiences at scale. As part of the Marketing Advisory team, you’ll support a portfolio of clients Helping leading organisations thrive by combining creativity, data-driven insights, and cutting-edge technology. Grow alongside our global network of talent and help drive impactful change for some of the world’s most mission-driven institutions.

About Marketing Advisory:

We are a consulting practice within Accenture Song; uniquely positioned to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives and work collaboratively with them to help shape their transformation and support them on all aspects of this journey.

This can encompass developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills. We bring strong client-centred, Marketing practitioner skills and partner across Accenture to help our clients create winning customer experiences and drive their Marketing performance.

As part of Marketing Advisory, you'll learn, grow and advance in an innovative culture that thrives on shared success and diverse ways of thinking.

If you’re looking for a stimulating career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you.

In our team you will learn how to:

As a Marketing Transformation Specialist, you will :

We’re looking for you to have: