Growth Marketer

Overview

Real opportunities. Real impact. Your career, redefined. (NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year —if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.) At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers , don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers. As a Growth Marketer , you will join a prominent digital motorsport and sports media company operating a high-reach portfolio across digital publishing, podcasting, web, and video platforms. Reaching millions of global fans monthly, the business is poised to convert its vast organic audience engagement into owned community relationships and premium subscription revenue. In this role, you will act as an autonomous growth operator partnering directly with executive leadership to identify funnel inefficiencies, run conversion experiments, scale newsletter acquisition, and drive paid subscription adoption. You will bring a rigorous experimentation mindset to optimize user journeys across multiple digital touchpoints, bridging the gap between high-volume audience reach and measurable member conversion. This is a hands-on execution role requiring sharp analytical judgment, high-converting copywriting skills, and systems-level thinking. While your initial focus will center on organic channels and owned audience growth, you will also help lay the groundwork for paid acquisition channels as initiatives scale. Accountability As a Growth Marketer, your success will be defined by your ability to maximize conversion efficiency and subscription growth from the client’s existing audience ecosystem into owned subscribers and paying members. Here’s how you’ll make an impact: Organic Audience Conversion & First-Party Data Capture Identify and optimize conversion opportunities across high-traffic digital touchpoints, including podcasts, YouTube, websites, and newsletters. Convert anonymous audience engagement into identified, owned first-party subscriber relationships. Design and implement high-converting calls to action across platforms to accelerate newsletter sign-ups. Partner with editorial, audio, and video production teams to seamlessly integrate conversion opportunities into recurring content. Monitor organic channel conversion performance, identify underutilized traffic streams, and recommend actionable capture improvements. Subscription & Paid Membership Growth Drive conversion initiatives supporting the launch and scale of the premium paid membership platform. Design and execute targeted campaigns to convert free newsletter subscribers into recurring paid members. Support customer acquisition across free-trial funnels and evaluate introductory pricing structures. Coordinate with the subscription content team to leverage premium editorial benefits in promotional messaging. Systematically track free-to-paid conversion rates, trial conversion velocity, and subscriber retention signals. Funnel Optimization, Experimentation & CRO Map and evaluate end-to-end customer journeys across digital properties to identify drop-offs and funnel bottlenecks. Diagnose conversion friction across acquisition, engagement, trial, and checkout stages. Build, prioritize, and manage a structured A/B testing roadmap across landing page layouts, headlines, CTAs, and promotional offers. Implement winning conversion experiments and maintain comprehensive documentation of testing outcomes. Lifecycle & Newsletter Marketing Manage newsletter subscriber acquisition, audience segmentation, and automated nurture sequences using modern email platforms like Beehiiv. Write conversion-focused email messaging, test subject lines, and optimize promotional placements. Identify high-value placements within regular newsletters to feature and cross-sell premium memberships. Coordinate cross-channel subscriber journeys between newsletters, websites, and digital media assets. Conversion Copywriting, Creative & AI-Assisted Operations Write compelling, direct-response marketing copy, ad headlines, and action-oriented CTAs with a focus on conversion performance. Collaborate with design and creative teams to produce high-impact promotional assets. Leverage AI tools, including Claude, to accelerate copy ideation, generate testing variations, and optimize campaign workflows. Evaluate creative asset effectiveness using performance data to continuously refine visual and narrative hooks. Growth Analytics & Systems Reporting Analyze cross-channel performance and conversion data utilizi