Copy of Director, Brand Marketing

Overview

Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique.

Why Alliance Animal Health

At Alliance Animal Health, we partner with veterinary practices so they can focus on what matters most: quality medicine and exceptional patient care .

As Director of Brand Marketing, you’ll shape how AAH comes to life for the people who work here, the candidates considering joining us, the practice owners exploring a partnership, and the veterinary community as a whole. You’ll have the opportunity to strengthen an established corporate brand, build a new de novo brand, elevate recruitment marketing, and create events and experiences that deepen AAH’s reputation and impact.

Role Overview

The Director of Brand Marketing will be the steward and champion of the Alliance Animal Health brand, leading how AAH comes to life across audiences, channels, and experiences. This role owns the strategic vision, positioning, and activation of the brand and ensures it shows up consistently and compellingly for veterinarians, hospital teams, prospective partners, candidates, and industry influencers.

The Director will lead several of AAH’s most visible brand initiatives, including recruitment marketing, employer brand, and brand-forward events and experiences such as our signature VetTalks event. This role will also partner closely with Talent Acquisition, Business Development, Human Resources, Operations, and other teams to translate business priorities into meaningful brand strategies and programs.

As the brand function continues to grow, the Director will play a critical role in evolving AAH’s social media and PR strategy, shaping our presence across key channels, guiding thought leadership for executives and medical leaders, and helping position AAH as one of the most respected and talked-about brands in veterinary medicine.

This is a highly visible, strategic, and hands-on leadership role for a marketer who can set a clear vision, inspire a team, influence senior stakeholders, and ensure strong execution. The right person will be energized by the opportunity to build, experiment, and leave a clear, measurable mark on a growing organization.

Key Responsibilities

• Own and evolve the strategic vision and positioning for the Alliance Animal Health corporate brand while providing leadership and governance across AAH’s broader brand portfolio.
• Translate the brand strategy into annual and multi-year roadmaps with clear priorities, initiatives, budgets, and success metrics.
• Serve as the internal voice of the brand, ensuring AAH has a cohesive, differentiated presence across channels, audiences, and experiences.
• Lead the development and ongoing evolution of brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.
• Advise senior leaders and cross-functional partners on how to bring the AAH brand to life through communications, campaigns, events, and other high-visibility initiatives.
• Lead, coach, and develop members of the Brand team, establishing clear priorities and creating opportunities for growth.
• Oversee agency, freelance, and vendor relationships within the brand function, ensuring resources are aligned with AAH’s highest-priority opportunities.
• Partner closely with Talent Acquisition to develop and lead recruitment marketing strategies that drive candidate awareness, consideration, leads, and applications.
• Own employer-brand storytelling for AAH, bringing our culture, career opportunities, and employee experience to life in a compelling and differentiated way.
• Lead and execute recruitment marketing channel strategy across web, social media, job boards, email, events, and other emerging opportunities.
• Monitor recruitment marketing performance and continuously test and optimize messaging, creative, audience strategies, and channels.
• Develop and optimize candidate journeys and nurture programs in partnership with Talent Acquisition, from

Brand Strategy & Leadership

Recruitment Marketing & Employer Brand