Senior Manager, Product Marketing

Overview

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.

The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.

A day in the life (Responsibilities):

Own Product Positioning & Messaging

Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.

Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.

Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.

Drive Customer & Market Insights

Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.

Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.

Execute Product Launches & Go-to-Market Programs

Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.

Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion.

Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.

Drive Competitive Strategy & Sales Enablement

Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams

Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey.

Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence, messaging, and enablement effectiveness.

Develop Content & Cross-Functional Marketing Assets

Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.

Partner with Content, Creative, Demand Generation, and other Marketing teams to create compelling campaign assets, product narratives, and customer-facing materials.

Manage deliverables from brief through execution, ensuring messaging consistency, quality, and alignment with business priorities and timelines.

What you’ll need to thrive (Requirements):

10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.

Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.

Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.

Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.

Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.

Highly collaborative and hands-on, with the ability to influence cross-functional stakeholders, manage competing priorities, and deliver results in a fast-paced environment.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, an