Manager, Connected Commerce Content Strategy & Operations

Overview

• Develop and maintain content frameworks, standards, and best practices that support brand objectives, retailer requirements, and shopper needs across commerce channels.
• Develop content standards that improve discoverability and representation across traditional search, retailer search algorithms, AI assistants, Large Language Models (LLMs), and emerging agentic shopping experiences.
• Partner with Brand Marketing and agency teams to develop content strategies that improve discoverability, shopper understanding, conversion, and brand credibility and consistency.
• Translate content performance data, shopper insights, and retailer-specific learnings into recommendations that strengthen brand and commerce activation plans.
• Establish scalable processes for incorporating emerging content formats, retailer capabilities, and commerce trends into content planning and execution.
• Partner with digital and data teams to ensure product content is structured, accurate, and optimized for AI-powered commerce environments.
• Develop and manage a robust content experimentation framework to evaluate new content approaches, creative formats, retailer capabilities, syndication opportunities, and emerging technologies.
• Partner with Retail Media, Analytics, and agency teams to define test hypotheses, measurement approaches, success metrics, and learning objectives.
• Identify high-value opportunities for experimentation and prioritize initiatives based on potential business impact, scalability, and strategic alignment.
• Translate test results into content playbooks, best practices, and bar-raising standards that can be scaled across brands, retailers, and customer plans.
• Partner with Brand teams to operationalize successful learnings and embed proven approaches into annual planning and activation processes.
• Establish KPIs and measurement frameworks to quantify the impact of content investments on discoverability, engagement, conversion, sales, and shopper experience.
• Develop reporting mechanisms that translate content performance into actionable business insights and investment recommendations.
• Build and optimize content workflows that enable efficient creation, review, approval, deployment, and maintenance of commerce content.
• Navigate cross-functional approval processes involving Marketing, Regulatory, Legal, Medical, and other stakeholders while balancing speed, compliance, and quality.
• Establish ways of working that improve consistency, accountability, and execution across content initiatives.
• Develop processes and tools that maximize visibility, prioritization, and management of content requests, updates, and deployment timelines.
• Drive continuous improvement in content operations through process optimization, operational metrics, and stakeholder feedback.
• Partner with Retail Media and agency teams to develop scalable creative frameworks that maximize the effectiveness of retail media content and ad experiences.
• Ensure alignment between owned content, syndicated content, and retail media creative assets.
• Develop frameworks that enable efficient adaptation and

Manager, Connected Commerce Content Strategy & Operations

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Connected Commerce Content Strategy & Operations supporting US Vision Care Marketing OTC team, you will be trusted advance Alcon OTC's Connected Commerce agenda by building and scaling the content capabilities that power experiences across key omnichannel retailers, retail media networks, and other emerging commerce platforms. Reporting to the Sr. Manager, Connected Commerce, this role will partner closely with Brand Marketing, Creative Agencies, Sales, Regulatory, Legal, and external content partners to ensure content is optimized, compliant, syndicated, and activated effectively across an evolving commerce landscape. The Manager will be responsible for developing scalable content frameworks, building content operations, managing digital asset capabilities, and driving continuous improvement through a disciplined test-and-learn approach.

The ideal candidate combines strategic thinking, operational rigor, and strong cross-functional leadership to help elevate Alcon's brands through best-in-class commerce content while enabling efficient execution across retailer and retail media ecosystems. This is onsite at our Fort Worth, TX Location.

In this role, a typical day will include:

Content Strategy & Framework Development

Content Testing, Learning & Scale

Content Operations & Governance