Senior Director, PACS, Public Policy, DE

Overview

Job Description Summary:

Role Purpose :

The Senior Director, Public Affairs,   Germany   shapes the external environment to enable sustainable, responsible growth for The Coca Cola Company and the Coca Cola system in   one   of   Europe OU’s   highly   visible and regulated markets. Operating at the intersection of public policy, reputation, and sustainability, this role defines and executes a   forward- looking   public affairs strategy that protects our license to   win   and advances   consumer centric ,   evidence based   outcomes.

You will lead policy and advocacy across   Germany , strengthen   senior level   stakeholder trust, and embed public affairs into commercial decisions—linking policy choices to portfolio, packaging,   route to market , and brand reputation. Partnering closely with PACS, Commercial, Sustainability, and bottling partners, you will translate external shifts into actionable choices for leadership and deliver measurable impact aligned to Europe OU priorities.

Key Responsibilities

• Define and deliver the   Germany   public affairs strategy aligned to Europe OU (Operating Unit) priorities, commercial plans, and  long-term   license to   win .
• Shape clear positions on priority issues (e.g., packaging & circularity, nutrition & sugar reduction, responsible marketing/advertising, fiscal measures, climate & sustainability), grounded in evidence and consumer impact.
• Anticipate regulatory developments   externally ; convert signals into risk/opportunity assessments and strategic recommendations for senior leadership.
• Lead  high impact   engagement with government, regulators, trade associations, NGOs, academia, and community leaders,   representing   the Coca Cola system with credibility and clarity.
• Establish a disciplined stakeholder mapping, prioritization, and engagement cadence across the system; ensure consistent positions and messages.
• Build coalitions and partnerships that influence policy outcomes and unlock shared value for consumers, customers, and communities.
• Partner with Communications to deliver integrated external narratives that strengthen and differentiate   Coca Cola’s   reputation in   Germany .
• Provide strategic oversight and readiness for issues and crises; serve as a senior spokesperson when   appropriate .
• Ensure communications are  values led ,   timely , culturally resonant, and aligned to system positions.
• Localize Europe OU sustainability strategy for   Germany ; operationalize commitments across packaging circularity, climate, water, and responsible marketing.
• Direct philanthropic and community investments (e.g., The Coca Cola Foundation) to drive measurable social and environmental outcomes aligned to CSR priorities.
• Embed sustainability considerations into policy advocacy and commercial planning with bottling partners and  cross functional   teams.
• Connect external affairs to portfolio, packaging, and   route- to- market   choices; inform business planning with policy scenarios.
• Ensure alignment with bottling partners on advocacy, messaging, and sustainability priorities to support customer value creation.
• Translate external insights for the   Franchise   leadership team and Europe OU stakeholders to enable fast,   high quality   decisions.
• Uphold governance, compliance, and transparency standards across all public affairs activities.
• Set OKRs/KPIs for policy influence, reputation strength, stakeholder trust, and sustainability   impact;   report progress with discipline.
• Manage budgets, agencies, and resources to maximize impact and ROI.
• Foster a culture of collaboration, learning, and accountability across PACS and the broader system.
• Coach senior leaders on external positioning and complex stakeholder dynamics.
• Bachelor’s degree in Public   Affairs, Political Science, Communications, Environmental Science, or related field;   Master’s   degree preferred. 10+ years’ progressive experience in public policy/public affairs, government relations, sustainability, and/or corporate communications
• Deep understanding of the political, policy, and regulatory landscape across   the countr ies ; strong network across government, regulators, and industry bodies.
• Proven   track record   shaping policy outcomes and leading   senior level   stakeholder engagement on issues such as packaging & circularity, nutrition & public health, climate, and responsible marketing.
• Demonstrated excellence in issues/crisis leadership, reputation management, and media/spokesperson work.
• Strong business acumen with the ability to connect policy choices to consumer impact, commercial outcomes, and system value creation.
• Experience leading teams, agencies, and   cross fu

Public Policy & Regulatory Strategy

Advocacy & Stakeholder Engagement

Reputation & Issues Management

Sustainability & Social Impact

System & Commercial Integration

Governance, Risk & Measurement

Leadership

Qualifications & Experience :