Brand Franchise Manager
Dr Reddy's Laboratories Limited
Mumbai, India · Posted today · 25 Sept 2026
City
Mumbai
Type
Full-time
Field
Marketing / Digital Marketing
Pay
On apply page
Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait .
Overview
- You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
- You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
- You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
- You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
- You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait .
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
Job Summary
We are seeking an experienced and dynamic Brand franchise Manager to ensure successful brand growth and the launch of innovative 1st to launch asset , developing and executing new product launch plans, gathering market insights from Key Opinion Leaders (KOLs) and measuring the impact of implementation of marketing strategies for brand performance enhancement. Collaborating with the internal stakeholders for brand launch, driving execution and maintaining strong relationships with KOLs.
Roles & Responsibilities
Qualifications
- Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
- Basic understanding of anatomy and physiology.
- Ability to analyze market trends, competitor activities, and customer needs within the generics market.
- Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.
- Strong collaborator and excellent communication.
- Good at building and leveraging relationship.
Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing
Minimum work experience- 5+ years of experience in Sales & Marketing, Preference for a candidate with experience of working with innovative assets or breakthrough therapies, Dermatology experience may add value though not mandatory
Skills & attributes
Technical Skills:
Behavioral Skills:
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position
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