Associate Consultant

Overview

Job Description

Role: Associate Consultant

Location: Bengaluru

What you’ll do

• Build their product plan.
• Support in backlog grooming and sprint planning.
• Own the complete development of a product: scoping, prototyping, development, testing and release management.
• Manage the development squad: Form the squads and guide them.
• Work in partnership with all the other CoE teams such as RIS, SI, Hub, Lab etc as per the needs of the product.
• Collect feedback on product usage, gather new requirements and manage the post release lifecycle of the product.
• Support in enabling the sales, AM, Trading teams with operationalising the product for new client opportunities and existing client projects.
• Maintain product Wiki
• Bachelor’s degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics)
• 3.5+ years’ experience in the analytics domain
• Proficient with either R or Python and PySpark
• Expertise in Excel and PowerPoint
• Knowledge of big data processing tools/frameworks like Qubole /Databricks/Spark, AWS
• Descriptive and Inquisitive Analytics, Statistical modelling and Advanced analytics
• Should have developed and implemented at least 3 analytics solutions end to end.
• Able to translate problems into business-ready deliverables.
• Excellent Storytelling and visualization skills
• Exposure on Machine learning and Deep Learning
• Sound knowledge of Tableau/ PowerBI /Google Data Studio > Design and analysis of experiments
• Exposure on API Integrations
• Programmatic Media / Ad-Tech domain knowledge
• Knowledge of Agile methodology, Scrum framewo

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

As a part of the DnA local products team, you will independently work with local product managers in the market to-

Who are your stakeholders?

As an Associate Consultant, you are required to work with different stakeholders across the MiQ ecosystem:

Programmatic Traders: As an Associate Consultant, you collaborate with traders to test out the activation solutions to help them optimize campaigns. By leveraging your solution-developing skills & understanding of the programmatic landscape, you provide actionable activation segments on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Product Managers: You work closely with the Product managers to leverage the power of data partnerships and through your EDA skills you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows Product managers to create a product requirement & scoping document with all the necessary details about the product's USP, capabilities thus outlining the course of product development Sales Representatives: You will also be helping the sales team by creating a pitch document/presentation of the Local Product & Solution for the clients. Your deck/doc helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven pre-campaign insights / white-labeled case studies out of the products created under various verticals that help us in increasing the revenue streams.

Agencies & Clients: Your expertise in data analytics, statistics, data sciences & solution development skills are invaluable for agency and advertiser clients. By providing them with planning, activation & performance measurement solutions, you empower them to make informed decisions regarding their marketing strategies. Your final recommendations out of the solutions will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. You are required to promote MiQ's internal solutions and capabilities, showcasing MiQ's unique value proposition in the programmatic landscape.

DnA Analysts & Data Scientists: You are required to work with the DnA Analysts & Data Scientists to form a team with all the expertise in place for robust product development. The product developed under local products will be a collaborative effort of all the 3 experts. You will also have to train all other DnA Analyst on how to use a product, help them pitch to the client, and how to measure the impact of the solution.

In summary, as an Associate Consultant, you add value by providing data-driven planning, activation & reporting solutions to traders, product managers, sales teams, and agency/advertiser clients that empower MiQ and its stakeholders to reach the right audience with the right content at the right time.

What you’ll bring

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