Director of Sales

Overview

• Define and execute short- and long-term sales strategies across major Canadian retailers, including Walmart, Costco and Amazon to drive revenue growth and market share.
• Build and strengthen executive-level customer relationships, positioning Mattel as a strategic partner.
• Lead joint business planning, forecasting, and promotional strategies to deliver against financial and category objectives.
• Identify and unlock new revenue opportunities through data-driven insights, category trends, and shopper behaviour.
• Drive excellence in omnichannel execution, ensuring strong in-store presence and online performance
• Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, collaboration, and results.
• Partner cross-functionally with marketing, finance, and supply chain to ensure alignment and successful execution of commercial plans.
• Champion a customer- and shopper-first mindset across the organization.
• 8–10 years of progressive sales experience, including leadership of major national accounts (Walmart preferred).
• Proven track record of delivering revenue growth through strategic planning and execution.
• Strong financial acumen, including forecasting, joint business planning, and P&L management.
• Highly analytical with the ability to translate insights into actionable strategies.
• Deep understanding of omnichannel retail, shopper behavior, and category management.
• Exceptional relationship-building and influencing skills with senior stakeholders.
• Demonstrated experience leading and developing high-performing teams.
• Strong prioritization and execution skills in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, or related field; MBA is an asset.
• We collaborate:  Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:  At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a diffe

CREATIVITY IS OUR SUPERPOWER.  It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Canadian Commercial Sales team is responsible for driving revenue growth, market share, and strategic partnerships across Mattel’s retail landscape in Canada. The team leads the development and execution of customer-specific strategies that bring Mattel’s brands to life both in-store and online. With a strong focus on customer and shopper centricity, the team collaborates cross-functionally with marketing, finance, and supply chain to deliver best-in-class execution. The team plays a critical role in translating category insights and consumer trends into winning commercial strategies that fuel sustainable growth.

The Opportunity:

The Director of Sales, Canada (based in Canada), will lead the Canadian Commercial Sales organization, including ownership of key national accounts such as Walmart, Costco, and Amazon. Reporting to the VP, Country Manager, this role is responsible for setting the strategic direction, managing key customer relationships, and delivering revenue and profit targets across the portfolio.

On a day-to-day basis, the Director will oversee account strategies, lead joint business planning, and partner closely with cross-functional teams to unlock growth opportunities across omnichannel platforms. This role offers the opportunity to shape the future of Mattel’s Canadian business, lead a high-performing team, and directly influence how iconic brands win in a competitive retail environment.

What Your Impact Will Be:

What We’re Looking For:

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: