Red Bull Graduate Program - Brand Marketing

Overview

• Support the execution of 7 Micro Occasion Campaigns across priority regions.
• Manage and coordinate micro-campaigns addressing relevant local consumer occasions and emerging opportunities.
• Translate approved campaign plans and briefs into clear executional plans and timelines.
• Coordinate campaign deliverables across relevant internal teams and external partners.
• Follow up on deadlines, approvals, assets and dependencies to ensure timely delivery.
• Support the implementation of campaigns across relevant consumer touchpoints.
• Ensure campaigns and micro-campaigns are executed according to the approved strategy and brief.
• Manage multiple initiatives simultaneously and ensure deadlines are met.
• Support post-campaign reporting and consolidation of executional learnings.
• Support the day-to-day execution of the Always-On Occasion Marketing calendar.
• Coordinate planned occasion activities and ensure all required deliverables are prepared and delivered on time.
• Coordinate and execute ad-hoc occasion requests from cross-functional teams, including Marketing, Sales, Trade Marketing, Sports, Culture and Student & Field Marketing.
• Translate approved requests into clear briefs, timelines and action plans.
• Coordinate with relevant stakeholders and agencies to deliver requested materials and activations.
• Maintain trackers, timelines and execution plans across Always-On and ad-hoc initiatives.
• Follow up on deliverables, approvals and dependencies to ensure timely execution.
• Ensure Always-On and ad-hoc initiatives are aligned with the agreed Occasion Strategy and Red Bull brand guidelines.
• Effectively prioritize multiple requests and communicate timeline or executional challenges to the Brand Marketing Manager.
• Support the development and adaptation of executional tools required for different occasions.
• Support the execution of regional and seasonal activations in key travel destinations during peak periods.
• Coordinate with Field Activation and relevant internal teams on execution requirements.
• Support the preparation and delivery of activation materials and tools.
• Follow up on logistical and executional requirements to ensure smooth implementation.
• Support on-ground execution where required.
• Document activation outputs and learnings for future planning.
• Coordinate the development of creative and communication assets based on approved briefs.
• Follow up with creative and production agencies on timelines and deliverables.
• Coordinate internal feedback and approvals.
• Ensure final assets are delivered in the correct formats and within agreed timelines.
• Support the adaptation of existing Red Bull assets for regional occasion needs.
• Ensure all materials follow approved Red Bull brand guidelines and Corporate Identity.
• Act as a key executional contact for Micro Occasion Marketing initiatives.
• Coordinate with Brand Marketing, Advertising, Trade Marketing, Sales, Sports, Culture, Student & Field Marketing and other relevant teams.
• Maintain clear communication on project status, timelines, deliverables and dependencies.
• Coordinate multiple stakeholders to ensure smooth and timely execution.
• Escalate challenges, delays or conflicting priorities to the Brand Marketing Manager.
• Support the implementation of approved occasion initiatives across relevant POS touchpoints.
• Coordinate with Trade Marketing and Sales on occasion-related execution requirements.
• Support the adaptation and delivery of occasion marketing materials for commercial environments.
• Follow up on

Ready to fly high with Red Bull? Dive into Red Bull's Graduate Program – a dynamic one-year experience starting  January 2027.  This thrilling experience is designed to empower emerging talents in Brand Marketing.

The Egyptian Brand Team acts as the guardian of the Red Bull brand in Egypt. The department is responsible for consumer insights, product marketing, portfolio management, advertising, media strategy, creative development, consumer activations, new product launches, content creation and events.

The Brand Marketing Graduate – Micro Occasions will provide dedicated executional support for the growing Occasion Marketing and Always-On Occasion Marketing program.

The role will be responsible for coordinating and executing Micro Occasion Campaigns, regional campaigns and ad-hoc occasion requests from cross-functional teams, ensuring that initiatives are delivered on time, to the required quality and in line with the agreed Occasion Strategy and brand guidelines.

The role will work closely with the Brand Marketing Manager and cross-functional teams to manage day-to-day execution, coordinate stakeholders and ensure smooth delivery across multiple occasion initiatives.

OCCASION CAMPAIGN EXECUTION

ALWAYS-ON & AD-HOC OCCASION MARKETING

REGIONAL & SEASONAL ACTIVATION EXECUTION

CREATIVE & ASSET EXECUTION

CROSS-FUNCTIONAL COORDINATION

TRADE MARKETING & POS EXECUTION