E-Mobility Business Development Analyst

Overview

• Identify, screen, and acquire new B2B EV fleet and subscription customers across corporate, fleet, OEM, property, and SME segments.
• Build and manage a strong sales pipeline, converting customer opportunities into signed agreements and active Shell Recharge accounts.
• Develop customer-specific EV charging proposals based on fleet size, charging needs, pricing model, billing requirements, location coverage and utilisation potential.
• Manage commercial negotiations and support pricing, contract and approval processes with Finance, Legal and relevant business stakeholders.
• Serve as the main commercial contact for assigned B2B EV customers, building trusted relationships with fleet managers, procurement teams, sustainability leads and senior stakeholders.
• Coordinate end-to-end onboarding, including customer account setup, fleet admin access, subscription assignment, driver activation, utilisation reporting and billing readiness.
• Recruit, develop and maintain strategic EV roaming partnerships to expand charging accessibility for Shell Recharge customers and strengthen the overall network proposition.
• Manage relationships with B2B EV customers and roaming partners, including commercial alignment, onboarding coordination, service expectations, performance reviews, and issue resolution.
• Work with Digital/IT, Operations, Finance and external partners to support roaming integration requirements, reporting needs, customer experience, billing flows and operational readiness.
• Monitor account and partner performance, including utilisation, customer feedback, billing trends, service issues and growth opportunities.
• Conduct regular customer and partner reviews to drive adoption, retention, revenue growth, network usage and service improvement.
• Provide market, customer and partner insights to support the development of future Shell Recharge B2B propositions, including fleet-card integration, RFID, app-based access, roaming, and other digital mobility solutions.
• Proven experience in commercial strategy, business development, EV charging, mobility, energy, and/or related commercial roles, with a track record of delivering commercial value and managing key customer accounts.
• Experience in managing the end-to-end sales lifecycle, from prospecting and customer acquisition to account management, retention, and revenue growth.
• Strong commercial acumen and customer-focused mindset, and able to translate customer needs into practical and profitable solutions.
• Excellent analytical, communication and presentation skills, with experience preparing commercial proposals, and influencing stakeholders across different levels of seniority.
• Strong problem-solving skills, with the ability to manage escalations professionally and drive issues to closure.
• Strong organisational skills and attention to detail, especially in onboarding, billing requirements, customer data, pricing terms and contract documentation.
• High ownership, resilience, a

Kuala Lumpur, Malaysia

Job Family Group:

Strategy BD & Commercial

Worker Type:

Regular

Posting Start Date:

September 18, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What’s the role

Shell Mobility and Convenience is one of the largest customer-facing businesses within Shell, serving millions of customers every week across our Fuels, Convenience Retail, and EV charging network. Shell Recharge is Shell’s E-Mobility business in Malaysia, delivering convenient and reliable electric vehicle (EV) charging solutions via a network of AC and DC charging stations, and a mobile app. Our aim is to support Malaysia’s transition to electric mobility by providing a seamless and reliable charging experience.

The E-Mobility Business Development Analyst is responsible for developing new business models, managing key B2B relationships, growing Shell Recharge’s EV fleet subscription offer, and building strategic partnerships with EV roaming partners. This role will be responsible for expanding Shell Recharge’s client base, improving network accessibility, and supporting the development of scalable EV charging solutions for business customers. Working with experienced industry professionals, you will help to grow Shell's E-Mobility business by delivering value today, while shaping the mobility solutions of tomorrow.

What you’ll be doing

You will own the customer and partner relationship from prospecting through to onboarding, activation, account management and growth. This includes developing a deep understanding of customer needs, developing tailored commercial proposals, coordinating internal approvals, supporting contract execution, and ensuring smooth operational delivery.

You will champion the development of new commercial propositions, optimise customer and partner experiences, and implement scalable solutions to accelerate growth, increase charger utilisation, and enhance customer value.

What you bring