Category Manager – Lifestyle and Content Creation

Overview

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Develop and drive EMEA Go-to-market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.
• Develop comprehensive product launch plan for all new launches, present to internal stakeholders and drives execution of plan at detailed level.
• Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
• Prepare and coordinate the localization of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
• Develop monthly and quarterly GTM plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
• Ensure the development and execution of marketing activities within EMEA region, working closely with regional marketing team.
• Function as marketing point of contact for internal stakeholders including sales, marketing team, PR, community, technical support, business development, operations, finance.
• Represent growth product team at various public facing and customer events either in person or on camera.
• Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
• EMEA product expert on all technical related questions related to the managed categories.
• Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
• Responsible for understanding market and competitive offerings of assigned products.
• Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
• Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
• Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
• EMEA Pricing / Channel analysis and strategy development in close collaboration with senior management