Senior Product Manager, Growth

Overview

• We are looking for a Senior Product Manager to lead our product-led growth work: making the product easier to discover, faster to get value from, more rewarding to come back to, and something people want to share.
• You will lead a cross-functional squad, own the roadmap, and be accountable for the results.
• Build the moments people want to send to a partner, a friend or a colleague, and make sharing effortless.
• Work hand in hand with performance marketing so paid and organic reinforce each other rather than compete.
• Work closely with SEO, Data Science, Engineering, Design, Analytics and Marketing, and keep growth on the consumer side aligned with the business.

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region. Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA. Role Summary Property Finder is the leading property portal in the UAE and MENA, and one of the most visited Real Estate destinations in the region. Millions of people use it every month to find a home, and most of them arrive because the product itself brought them there. We are looking for a Senior Product Manager to lead our product-led growth work: making the product easier to discover, faster to get value from, more rewarding to come back to, and something people want to share. You will lead a cross-functional squad, own the roadmap, and be accountable for the results. This is a senior, hands-on role for a rare kind of generalist: someone with a quantitative mind, real depth across product, SEO, performance marketing, research, data and engineering, and the taste and presence to carry a growth story from a spreadsheet to the executive room. Key Responsibilities Own and lead the product-led growth roadmap, from discovery to delivery to results. Grow the product's organic reach: the pages, tools and content surfaces that make Property Finder the place people land when they search for anything to do with property, including through AI assistants. Make the product shareable and viral. Build the moments people want to send to a partner, a friend or a colleague, and make sharing effortless. Design first sessions that get new visitors to value quickly, and experiences that bring people back throughout their property journey. Bring engagement and gamification into the product with taste: recognition, progress and reward that feel natural in a high-stakes decision like finding a home. Turn user contributions into product: reviews, questions, opinions and local knowledge that make the product richer for everyone. Run a disciplined experimentation programme: hypotheses, guardrails, clean reads and honest write-ups when a test loses. Work hand in hand with performance marketing so paid and organic reinforce each other rather than compete. Use AI as a working method, not a slide: research, analysis, prototyping, content and data workflows. Lead the squad day to day: prioritisation, specs, experiments, readouts and shipped work. Work closely with SEO, Data Science, Engineering, Design, Analytics and Marketing, and keep growth on the consumer side aligned with the business. Communicate crisply with senior stakeholders and represent the growth story across the company. Desired Experience You have built products that grew on their own having spread through its own users and search, and you can explain what worked, what did not, and why. Eight or more years in product, most of it on consumer products at scale, with at least three in a growth role where you owned the number. Quantitative by training. A degree in mathematics, physics, engineering, computer science or a similar discipline, ideally with an MBA or comparable business education on top. First principles reasoning and you are comfortable with models. End to end knowledge. Discovery, user research, specs, p