Director of Paid Marketing

Overview

• You will build and lead a high-performing team of 5+ marketing professionals, own a significant paid media budget end-to-end, and be the person the CMO and wider leadership team look to for how paid and digital marketing drives PropertyFinder's next phase of growth.
• You will bring an audience-first, data-led approach to every channel, balance short-term performance against long-term brand value, and push the team to test, learn and scale what works faster than anyone else in the category.
• Drive a rigorous test-and-learn culture — structured A/B and multivariate testing across audiences, creative, channels and landing experiences to continuously improve performance.
• Own PropertyFinder's relationships with media, ad-tech and agency partners, negotiating terms and holding partners to the same performance bar as the internal team.

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region. Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA. Position Summary You would own our paid and digital acquisition strategy across the Middle East and North Africa — one of the fastest-growing digital markets in the world. Reporting to the CMO, you will set the vision for how PropertyFinder wins across search, paid social, display, video and emerging channels, across every one of our markets, and turn that vision into measurable growth in leads, customers and revenue. This is a senior leadership role at the intersection of strategy, data and execution. You will build and lead a high-performing team of 5+ marketing professionals, own a significant paid media budget end-to-end, and be the person the CMO and wider leadership team look to for how paid and digital marketing drives PropertyFinder's next phase of growth. You will bring an audience-first, data-led approach to every channel, balance short-term performance against long-term brand value, and push the team to test, learn and scale what works faster than anyone else in the category. We're looking for someone who has done this before at a fast-growing consumer tech or marketplace business — as comfortable forecasting next quarter's CAC as presenting media strategy to the Executive Leadership Team. Key Responsibilities Own the paid and digital marketing strategy end-to-end — setting the vision for customer acquisition across search, paid social, display, video and emerging channels, across all PropertyFinder markets. Build, lead and develop a high-performing team of 5+ paid and digital marketing professionals, creating a culture of ownership, continuous learning and fast iteration. Set and own the paid marketing budget, allocating spend across channels and markets to maximize ROI, and forecasting and reporting performance to the CMO and executive leadership team. Define the KPIs that matter — CAC, LTV, ROAS, funnel conversion — and build the reporting and measurement infrastructure that gives leadership a real-time view of what's working and why. Partner with Creative, Brand, Product and Analytics teams so paid, brand and product experiences work as one system, not in silos. Drive a rigorous test-and-learn culture — structured A/B and multivariate testing across audiences, creative, channels and landing experiences to continuously improve performance. Own PropertyFinder's relationships with media, ad-tech and agency partners, negotiating terms and holding partners to the same performance bar as the internal team. Bring an outside-in perspective — track new platforms, formats and privacy/measurement shifts across the industry, and keep PropertyFinder's paid and digital strategy ahead of the market rather than playing catch-up. Act as a member of the marketing leadership team, shaping broader marketing strategy and representing paid/digital priorities in company-wide planning. Desired Qualifications 10+ years in paid and digital marketing, including 3+ years leading and scaling a performance marketing function at senior leadership level Bachelor's degree in Marketing, Business, Anal