Sr. Campaign Manager, SEO

Overview

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

POSITION SUMMARY:

The role of the SEO Analyst is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

RESPONSIBILITIES

• Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, and proposals.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in SEO capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall digital media strategy.
• Manage and oversee account set up and execution.
• Ensure consistency of SEO recommendations and objectives.
• Ability to direct site tagging strategy, and successfully manage SEO accounts.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices.
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of recommendations.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Mentor and train Campaign Managers and Associates on tools and processes.
• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Oversee the execution of the SEO strategy - regularly evaluate performance, proactively optimize, provide post reports and ensure flawless setup and digital activation.