Senior ABX Marketing Specialist

Who we are

• Design and execute ABX plays for named accounts, including channel sequencing, cadence, and messaging adaptation, within the account tiers and program framework set by marketing leadership
• Adapt and personalize messaging and content for named-account audiences, rather than originating net-new brand or product narrative
• Partner directly with Marketing, SDRs, and AEs on named accounts to align play design with active pipeline conversations and account intelligence; maintain detailed written records of account status and next actions to support async collaboration
• Translate intent signals from 6sense (or equivalent) into timely program activation, surfacing account activity and triggering personalized outreach sequences during the US business day
• Build and maintain account briefs, program documentation, and SDR playbooks that are thorough enough for AEs and SDRs to act on without a live handoff conversation
• Review program performance data regularly and adjust sequencing, targeting, and messaging based on what's converting to pipeline
• Participate in regular named-account working sessions with US counterparts (synchronous, scheduled within overlap hours), reviewing account status, adjusting active plays, and aligning on next moves
• Serve as the day-to-day ABX liaison for US-based SDRs and AEs, maintaining a working rhythm that surfaces the right account intelligence at the right time; proactively push relevant updates rather than waiting to be asked
• Act as the connective tissue between Marketing's intent data and Sales' account knowledge, translating signals into clearly documented actions both teams can act on across time zones
• Help build and maintain the named-account target list in partnership with Sales, Marketing Operations, and Product Marketing, working within the ICP criteria and go-to-market priorities set by marketing leadership
• Use 6sense, Salesforce, and other data sources to build account segments, identify in-market buying signals, and prioritize play sequencing
• Conduct regular written account reviews with AEs to assess engagement depth and intent trends, producing documented summaries that keep US counterparts informed across time zones
• Support focused, account-centric events, roundtables, executive dinners, and targeted field events designed to deepen relationships within named accounts
• Design and execute pre-event account targeting, outreach sequencing, and post-event follow-up plays; manage logistics and communications across time zones with clear documentation and handoff protocols
• Evaluate event participation through an ABX lens: which named accounts attended, what conversations advanced, and what follow-on plays to trigger
• Track and report on ABX program performance at the account level: meetings booked, opportunities created, pipeline influenced, with written summaries designed for async review by US leadership
• Maintain clean account and opportunity data in Salesforce to support attribution and play effectiveness analysis
• Flag gaps in the current ABX motion and bring forward prioritized, documented recommendations for improvement
• 3-5 years of B2B marketing experience at a SaaS, technology, or services compa

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us.

Why is this role important to Field Nation?

At Field Nation, our Customer Success Managers are more than account managers — they are Trusted Advisors who earn the right to be the partner buyers call before they make a decision. Operating through three lenses — Trusted Advisor, Success Engineer, and Value Manager — the CSM role sits at the intersection of relationship, technical mastery, and commercial impact.

In a world where AI handles what is repeatable, our CSMs own what requires judgment, trust, and relationship. Using AI as a co-pilot — including Claude, Gemini, internal platform data AI tools, and other available resources — our CSMs amplify their impact across a scaled portfolio, catching risk earlier, building stronger cases for value, and showing up to every buyer conversation better prepared than ever before.

As a Customer Success Manager, you’ll drive retention, adoption, and growth by building buyer relationships that make Field Nation indispensable — and by becoming the kind of partner your buyers can’t imagine operating without. This position is located in Dhaka, BD and reports to the Manager, Customer Success.

What you'll get to do:

ABX Play Design and Execution

Sales and SDR Partnership

Account Targeting and Intelligence

ABM-Focused Events

Reporting and Optimization

You might be a good fit if you have: