Senior Manager, Organic Growth
mistplay
Toronto, Canada · Posted today · 23 Sept 2026
City
Toronto
Type
Full-time
Field
Marketing / Digital Marketing
Pay
On apply page
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses.
Overview
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram, Twitter et Facebook.
📍 Veuillez noter : Au Canada 🇨🇦, Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa)
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This person will own key levers that bring users to Mistplay outside of paid media, including organic social, referral, promo code programs, and new organic growth opportunities. The mandate is clear: identify what can meaningfully drive organic installs, test it rigorously, and scale the channels and programs that work into a durable, compounding source of growth.
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems that do not yet have an obvious playbook. You will lead an internal team and external agency partners while working closely with performance marketing/UA, product, brand, and analytics to make organic growth a measurable, forecastable pillar of Mistplay's overall growth strategy.
What You'll Do
Own and execute the organic growth roadmap. Translate Mistplay's broader growth strategy into clear priorities, experiments, and targets for organic acquisition, and own reporting that ties performance to DNU, CAC offset, and retention goals.
Lead social media strategy, team, and agency management. Own Mistplay's organic social strategy across priority platforms end to end; directly manage the internal social media team and supporting social and creative agencies, setting priorities, briefs, workflows, and a high quality bar for content that drives measurable growth.
Crack referral as a core growth lever. Design, launch, and continuously optimize Mistplay's referral program, including its incentive structure, mechanics, and viral loop. Partner with product and engineering to remove friction and drive a step-change in referred growth.
Find and scale new organic growth levers. Build a disciplined pipeline of organic growth opportunities beyond social and referral, develop clear hypotheses and tests, and turn the strongest ideas into repeatable programs. Stay close to emerging consumer behaviors, platforms, partnerships, content formats, and product-led loops that could unlock meaningful growth.
Build and scale promo code strategy. Own promo and referral code programs as a lever for acquisition, reactivation, and retention, defining incentive economics and test structures, partnering with finance and UA on cost and ROI, and building safeguards against abuse and fraud.
Partner cross-functionally to embed organic growth into the broader growth strategy. Work closely with performance marketin
Application helper
Tailor my application
Add only what you want. Tadabbur creates a job-specific resume and email in this browser. Nothing is saved or submitted automatically.
Interested?
Sign in to send a short interest note to the poster (in addition to calling or WhatsApp).
Sign inSee something wrong? Sign in to report