Marketing Operations Systems Specialist

Overview

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Clear Channel Outdoor

Job Summary:

This position reports to the VP, Marketing & Creative Operations and is responsible for the administration, governance, innovation, and optimization of marketing and creative systems, primarily Asana and Canva. This role ensures standardized workflows, intake processes, automation logic, AI-enabled efficiencies, and reporting structures are implemented accurately and consistently across regions. The Marketing Operations Systems Specialist translates business strategy into scalable system execution, drives innovation through automation and AI solutions, and enforces established standards. This role also supports continuous improvement across the broader marketing technology ecosystem, identifying opportunities to optimize workflows and align adjacent platforms as business needs evolve.

Job responsibilities

• Own the overall governance, architecture, and long-term roadmap of Asana across Marketing & Creative Operations.
• Translate departmental strategy into scalable workflows, standardized intake processes, and sustainable system design.
• Drive innovation within Asana by identifying and implementing automation enhancements, AI-enabled efficiencies, and intelligent workflow improvements.
• Establish and enforce governance standards for form logic, field usage, naming conventions, and project structure across regions.
• Audit system health regularly, ensuring accuracy, consistency, and alignment across all regional projects.
• Track adoption, usage trends, and compliance with established workflows; recommend improvements where gaps exist.
• Identify and escalate deviations from governance standards or system inconsistencies prior to implementation.
• Design and maintain complex branching request forms aligned to standardized regional governance.
• Manage custom field architecture and field lifecycle across all projects.
• Build, maintain, and QA automations, rules, and workflow logic.
• Ensure all system updates, forms, and automations are fully QA’d and production-ready prior to rollout.
• Lead quarterly Asana Admin meetings, prepare agendas, and drive continuous improvement discussions.
• Train and support regional Asana Admins on governance standards and system updates.
• Own internal documentation for workflows, system changes, and configuration standards.
• Implement approved system updates across regions and ensure consistency in execution.
• Support the administration and ongoing optimization of Canva Enterprise in alignment with established Creative and Brand governance.
• Maintain user access, team structures, permissions, folders, and platform configurations based on approved standards.
• Support the development and maintenance of governed templates, Brand Kits, and reusable content libraries in partnership with Creative and Brand stakeholders.
• Help implement and maintain approval workflows that enable teams to customize approved materials while preserving brand standards.
• Monitor platform adoption and usage, identifying opportunities to improve usability, consistency, and operational efficiency.
• Support onboarding, documentation, and user guidance for Marketing, Creative, and other approved Canva user groups.
• Assist with testing and implementation of Canva integrations, including connections with Asana, DAM platforms, and other marketing systems.
• Stay informed on Canva product enhancements, AI capabilities, and automation opportunities; recommend improvements that align with approved business and governance needs.
• Provide operational support and process alignment across adjacent marketing systems (e.g., Adobe, HubSpot, Hootsuite) as business needs evolve.
• Identify opportunities to improve integration, workflow consistency, and automation between core systems and other business platforms.
• Support future expansion of governance and automation practices across the broader martech stack.
• Bachelor’s Degree in Marketing, Business, Communications, or related field preferred.
• Equivalent combination of education and relevant work experience will be considered.
• 3–5 years of hands-on experience in Marketing Operations, Marketing Technology, or Systems Administration within a multi-team or multi-regional environment.
• Demonstrated experience administering Asana (or similar enterprise project management platform).
• Experience supporting Canva in partnership with Creative/Brand teams, including template governance, approval workflows, or platform administration
• Familiarity with additional marketing and creative platforms (e.g., Adobe, HubSpot, Hootsuite) and their role within a broader marketing technology ecosystem preferred.
• Experience implement

Asana System Administration (Core Responsibility)

Canva (Creative Technology Support)

Marketing Technology Ecosystem Support

Job qualifications:

Education

Work Experience