Assist Store Manager – Retail, Merchandising & Restaurant Operations

Overview

CREATIVITY IS OUR SUPERPOWER.  It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Our commitment to quality and safety is paramount to what we do and is built into every product we design and manufacture. And we do this with unwavering integrity, unbridled passion, and laser-like focus to earn grown-ups’ trust and put smiles on kids’ faces around the world. Our mission is to be an industry leader in producing the most trusted, safe, durable, and highest quality toys in the most regulatory compliant, environmentally, and socially responsible way.

The Assistant Store Manager partners with the Store Manager to lead daily store operations, deliver exceptional customer experiences, and achieve sales and operational objectives. This role develops and inspires high-performing teams while driving merchandising execution, financial performance, and operational excellence. Through collaborative leadership and sound business decision-making, the Assistant Store Manager helps create an engaging environment that supports Mattel's brand, people, and business goals.

RESPONSIBILITIES

• Lead daily Store and Restaurant operations to achieve sales, customer service, financial, and operational goals while ensuring compliance with company policies and standards.
• Develop, coach, and inspire leaders and associates through ongoing feedback, performance management, succession planning, and talent development to build a high-performing team.
• Drive sales performance by monitoring key performance indicators, modeling selling behaviors, and implementing strategies that increase customer engagement, conversion, UPT, ADS, and customer data capture.
• Oversee operational execution by ensuring effective inventory management, merchandising standards, cash handling, workflow efficiency, and overall store readiness.
• Partner with the Store Manager and cross-functional business partners to execute store strategies, support organizational initiatives, and deliver consistent operational excellence.
• Manage facility maintenance, vendor relationships, and store projects to maintain a safe, clean, and welcoming environment for customers and team members.
• Analyze financial performance, payroll, expenses, and operational metrics to identify opportunities, improve efficiency, and support informed business decisions.
• High school diploma or equivalent required; bachelor's degree or coursework in Business, Human Resources, Finance, Accounting, or a related field preferred.
• Minimum of five years of progressive retail leadership experience in a high-volume, customer-focused environment.
• Experience leading, coaching, and developing retail management teams.
• Proven leadership, coaching, and performance management skills.
• Strong ability to drive sales performance and deliver exceptional customer experiences.
• Knowledge of retail operations, merchandising, inventory management, cash handling, and operational best practices.
• Financial acumen with experience managing payroll, budgets, and business performance metrics.
• Excellent communication, collaboration, and relationship-building skills.
• Strong analytical, organizational, and problem-solving abilities with a focus on continuous improvement.
• Proficiency with Microsoft Office and retail business systems.
• Ability to work a flexible schedule, including evenings, weekends, and holidays, based on business needs.

Education & Experience

Knowledge, Skills & Abilities

The pay range for this position is between $70,400 and $88,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join  Mattel's Talent Community  and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so  here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full poten